Acquisition project | Dezy It

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Acquisition project | Dezy It

What Dezy It is?

Dezy It—an innovative tool designed for Growth & Product teams. It's all about accelerating product-led growth by rapidly testing and validating experiments. With Dezy It, teams can seamlessly run, organize, and collaborate on growth experiments, fueling sustainable growth and boosting revenue along the way.

Which industry we are targeting?

Targeting B2C funded startups and Early and Mature Scaling companies

Why B2C and Why not B2B?

They are Growth Experimentation Focus and mainly sails through competition by rapid experimentation and staying ahead and winning the customer base.
They have user centric approach by keeping users in the center of growth experiments and continuously talking to them.
Adaptation and Flexibility is easy in B2C companies as they are continuously optimizing product and doing growth experiments. In contrast B2B, is hard to crack as its mainly leadership driven.
B2C companies often operate in fast-paced environments with a strong focus on scaling and growth. Dezy It's ability to support rapid experimentation and Structured process aligns well with the growth objectives of B2C organizations.

Who are my ICPs?

	ICP 1	ICP 2
Ideal customer profile name	Shakti Singh	Rahul Sharma
Job title	CPO	Product Growth Manager/ Product Manager
Age / Gender	28-45	28-40
Organisational Goals	Early Scaling to mature scaling	Increase Revenue and find areas for Revenue streams
Role Priorities	Strategic Planning and decision, Build Strong Growth Teams	Run and scale growth experiments, Stakeholder alignment, Boost Acquisition and Revenue
Role in buying process	Buyer	Influencer/Buyer
Reporting Structure	Reports to CEO	Reports to CMO or CPO
Preferred Channels	LinkedIn, GX Slack, SEO	LinkedIn, GX Slack, SEO
Products used in workplace	Google Docs, Teams, Slack, Jira	Google Docs, PPT, Figma, Miro, Slack/Teams, Mix panel
Where do they spend time	Connecting with and Managing Product team, Company Growth Plan, Meeting with Investors	Building a growth plan, Roadmaps, Cross team collaboration, Tracking metrics, Connecting with CPO
Pain Points	- Pressure from investors to meet acquisition goals Difficulty in identifying right growth metrics Rely on Rapid experimentation and there is not past data Building Strong and High performance Growth Teams Validate product rapidly and improve based on feedback Unclear Priorities on growth experiments for short term and long term vision \|	Unstructured Process for Growth Resource crunch for running rapid experimentation A lot of call with Stakeholder and teams to align on growth experiments Can’t talk to actual user much as they come only on incentive, thus replying on Data Unclear success metrics Ineffective prioritization Too many tools involved for planning Needs to demonstrate the impact of growth experiments

USP and Competitors

Dezy It enables teams to quickly plan, manage, and scale growth experiments by aligning with team through collaborative approach.

Direct Competitors:

Auxia - AI-based platform designed to help businesses accelerate product-led growth.
Clickup - Get everyone working in a single platform designed to manage any type of work.
Appcues - Design, deploy, and test captivating onboarding experiences at scale.
Userpilot - Activate more users, increase feature adoption, and drive expansion revenue.
Product management tools like: Jira, Product board(Most of ICPs use this to track)

Indirect Competitors: A/B Testing Tools

Calculating TAM:

TAM for B2C early scaling funded(Team Size 50-200) - (Number of companies X number of lCPs X Licenses price(49) X %estimate(30%) X month(12)) = $10 Million approx.
TAM for B2C Mature scaling( Team Size 200+) - (Number of companies X number of lCPs X Licences price(49) X %estimate(30%) X month(12)) = $500 Million approx.

Designing Acquisition Channel - Organic

Experiment 1(Website SEO and newsletter):

Awareness and Acquisition

Description: Improve Website content as per keywords and introduce newsletters through mail chimp

Cost - Manual effort for Writing blogs and content, Design updates in website, Start with Free trial for 1st month for Mailchimp

Type of Search	Keywords/Search queries	Search Volume	Difficulty	Time to get outcome	Search to click rate	Visitor to start trial rate	Potential Monthly Trial
Use Case	Product led Growth	~8000	High	Medium	Medium	Medium	~500
	Growth sprint tool	~200	Low	Quick	Quick	High	~10-50
	Tools for Product Led-Growth	~50	Low	Quick	Quick	High	~10-20
	Growth Teams	~200	Low	Quick	Quick	High	~20-30
	Increase Retention	~2000	Medium	Quick	Quick	High	~100-200
	Growth Experimentation	~2500	Medium	Medium	Medium	Medium	~200-500
	Product Led Growth Strategy	~5000	High	High	Low	Low	~100-500
	Product led GTM	~1000	Low	Low	High	Medium	~100
	product led growth framework	~720	High	High	Low	Low	~50
	product growth strategy	~250	Medium	Medium	Medium	High	~100
	Growth Metrics	~200	Medium	Low	Medium	Medium	~10-50
	Startup Growth	~1000	Low	Medium	High	High	~200-500
	Product Market Fit	~25000	Low	High	High	Medium	~1000-2000
Your competitor	Clickup Alternative	~1200	Medium	High	Medium	Low	~50-100
	clickup alternative reddit	~200	Medium	High	Medium	Low	~50
	growth strategy	~2400	Low	Low	High	Medium	~500
	Revenue Growth	~880	High	High	Medium	Medium	~100-200
Use case topic	how to achieve product led growth	~110	Low	Low	High	High	~20
	what is product led growth	~580	Medium	Low	High	High	~100
	what does product led growth mean	~30	Medium	Low	High	Medium	~5
	growth strategy framework	~250	Low	High	Medium	Medium	~50
	Product led growth Strategy	~590	High	Medium	High	Medium	~100
	growth driven design	~320	Low	Medium	Medium	Low	~10
	Product-Led Growth Tools	~30	Low	Low	High	High	~5
	How to Build a Growth Team	~20	Low	Low	High	High	~5
	How to increase customer retention	~170	High	High	Medium	Low	~10
	Product led growth metrics	~50	Low	High	High	High	~10
	How to create growth Metrics for Startup	~30	Low	Low	High	High	~10
	How to find product market fit	~140	Low	High	Medium	Medium	~20

Step one - Update website as per MVP structure/sitemap for landing page

1. Hero section: Is your product growth slow? Accelerate your product-led growth through rapid experimentation and validation

2. Addressing Problem:
- Lack of collaboration between your teams is hindering growth.

- Without clear targets and success metrics, teams chase the wrong goals.

- Insights get trapped in different tools, hindering your ability to iterate quickly

- Hours are spent planning, lost in endless discussions, and still unsure where to start.

3. Solution section

Heading: Supercharge your Product-Led Growth and Grow Faster!**

Subheading: Dezy It is build for Product & Growth Teams to plan and execute your product-led growth experiments and become 10X fast.

CTA to sign up free trial

Structured growth - - - - Rapid experimentation - - - - Increased revenue

1. Centralized Repository with structured process:

Acts as a centralized repository for planning, executing, and tracking of your growth hacking experiments

Alignment Facilitation with effective experimentation

Facilitates alignment among cross-functional teams by providing a common platform for collaboration, communication and impactful growth initiatives.

Ease of access with user friendly interface

The intuitiveness of the platform offers easy access to relevant documents and items for growth sprints, reducing search time and improving efficiency.

**Case Studies and Client

Highlighting Fundoo Friday’s Acquisition story from 10 orgs to 1000 registered orgs
Highlighting Happi’s story to crack PMF and acquire 400 user withing 10 days of launch

FAQ section for quick queries
Book a Demo section to get in touch with Human and get more insights
Blogs - for people to understand the crux of the product
Subscribe to newsletter**
Footer

Step two - SEO

Write 5 Blogs a week around Keywords for SEO and Awareness
Backlinks: 30 per day
LinkedIn Posts (3 posts weekly)

Ex:

Screenshot 2024-03-30 153548.png

Screenshot 2024-03-30 153504.png

3. Step three - Newsletters

Integrate Mailchimp
1 New updates on email about Product features, new updates and post updates to 1000 users(leads from website)
Adding CTA on email to try Dezy It for Free

eg:

Newsletter Welcome.png

Experiment 2(linkedIn):

Sales-Led Approach

Description: Automate the messages and follow ups with the help of Li automation(LI Helper) to ICPs

Cost - $100/year

Step one - First message

Hello {Name}!

It's a pleasure to connect with you.

Your remarkable contributions to driving growth at company name have caught my attention.

I'm thrilled to introduce you to Dezy It—an innovative tool for Growth and Product Teams to streamline their growth processes, increase efficiency, and productivity by executing rapid experiments for product growth.

I can’t wait to see you try Dezy It and witness the results for yourself!

Sign up here.

Here's to achieving remarkable growth together!💚

Warm regards,

Jatin

2. If they responds with Yes/positive set up a feedback/demo session:

First check on session tracking and admin dashboard if the user has signed up and then after 3-4 days send the message below

3. If they responds does not respond or responds saying “I will try” - send a follow up message for feedback/demo call

Hi {firstName},

Have you explored Dezy It yet?

I'd love to connect and discuss your thoughts. You can schedule a call with me here for quick 30 mins. I believe that your insights will be valuable to our efforts.

With a shared love for growth💚,

Jatin

Get the ICP on the call:

Connect with ICP on a 30 mins call to understand the feedback, insights and pain points and post the call share the product link with them

Hi {Name},

*Thanks for giving me time in between you workhours. It means a lot. you can sign up to our 14 days free trial and let me know your feedback and insights.

I will be happy to assist you on this journey.*

*https://web.dezyit.com/signup

Thanks*

5. Track the user behaviors on Session tracking tool - Smartlook(Free)

Screenshot 2024-03-30 175055.png

Collection insights from session tracking and 1v1 Call and make a plan on optimizing product based on the feedback and painpoints.
Prepare roadmap and prioritize the features - Collaborate with Design and Tech Team to check feasibility.
Send email notification and newsletter to connected people on email with new updates and connect again for Feedback.
Feedback Loop continues

Experiment 3(GX Slack community):

Demo-Led Approach

Description: Reach out to GX slack community ICPs as they are aware of the importance of Growth

Cost - one time membership

Step one - First message

Hi {Name},

Glad to connect with you on GrowthX.

Currently, I'm engaging with Product Leaders to gain insights into their Product Growth process, aiming to refine our product Dezy It (www.dezyit.com / web.dezyit.com) for optimal market fit. Would you be available for a quick 30-minute catch-up?

Your insights would greatly contribute to our efforts.

Here's my Calendly link: Chat with Jatin or you can suggest a slot as per your convenience.

*Looking forward to our conversation.

Best regards,*

Jatin

If they does not respond and they are my ICPs

Hi Tushar,

Just following up on my previous email regarding DezyIt ([www.dezyit.com](https://www.dezyit.com/) / web.dezyit.com). I understand you might be busy, but I'd still love to hear your thoughts on product growth strategies for a quick 30 minutes.

Would you be available for a call next week? You can easily schedule through my Calendly link: Chat with Jatin

If that doesn't work, feel free to suggest a time that works best for you.

Thanks again for your time and consideration.

Best regards,

Jatin

If they respond with Yes/positive set up a feedback/demo session:

Set up demo session for 30 mins and capture insights on Growth Process, Painpoints and what do they think about Dezy It.

Share the link post the call

Hi [Name],

Thanks for giving me time in between you workhours. It means a lot. I will be grateful if you could try the product and let me know your feedback.

https://web.dezyit.com/signupThanks again!

If you run into any problem. Do let me know. I will be more than happy to guide you personally.

Thanks!

Capture and note down the feedbacks and insights from the call and Deep dive with Team
Track the user behaviors on Session tracking tool - Smartlook(Free)

Screenshot 2024-03-30 175438.png

Connect again for follow up discussion on feedbacks and insights

Hi {firstName},

Have you explored Dezy It yet?

I'd love to connect and discuss your thoughts.

You can schedule a call with me here for quick 30 mins - https://calendly.com/jatin-3699/chat-with-dezy-it-jatin.

I believe that your insights will be valuable to our efforts.

With a shared love for growth💚,

Jatin

Collection insights from session tracking and 1v1 Call and make a plan on optimizing product based on the feedback and painpoints.
Prepare roadmap and prioritize the features - Collaborate with Design and Tech Team to check feasibility
Send email notification and newsletter to connected people on email after new updates.
Loop continues

Acquisition channel 2 - Content Loop

Experiment 1(Quora):

Awareness and Acquisition

Description: As people ask questions there with the search intent or buying intent, Quora can be a channel to increase awareness of Dezy It ultimately increasing signups.

Cost - Manual effort

Step one - Analyse the questions based on the Keywords.
Answering the questions actively
Embedding the Blog content and CTA to Try Dezy It.
Tracking the Impression, Upvotes and shares on Quora (Distributions).
Tracking the Website Traffic from Microsoft Clarity and Session tool - Smartlook to analyze the user behavior

WhatsApp Image 2024-03-28 at 23.37.32_1fccf19c.jpg Screenshot 2024-03-30 175055.png